Staying in Vogue: A History of the Fashion Magazine

Like most little girls, I was dragged to the grocery store by my mother a distressing amount of times as a child. And while I fervently abhorred those outings–the store was always so cold and I was never allowed to pick my own cereal–the one thing they were good for was Vogue. While my mother checked out at the register, I would dawdle and drool over the pages of Vogue when she wasn’t looking. It seemed to be the essence of style, the culmination of maturity, womanhood, luxury, and a lot of other things I didn’t have words for at that age. Eventually, god bless, I was infrequently allowed to actually buy my own copy. And Lord how I drooled over them. Every model, every photographer, contributor, and advertisement was catalogued into my mind with each shiny, fresh page. Vogue is the platform from which I jumped into so many beautiful things.

2017 officially marks 125 years of Vogue magazine. Let’s take a trip back into the past of this magazine empire…

The first issue of Vogue was published in the winter of 1892. It cost 10 cents. Originally created with the aim of appealing to both men and women, the periodical was refocused solely on women’s interests when Conde Nast brought Vogue into its publishing fold in 1905. From there, it continued delivering the latest fashion and lifestyle trends, eventually expanding to an overseas readership in Europe and beyond.

Increased international interest in the magazine eventually led to other countries developing their own, the first of which being Britain. Now, over twenty editions of Vogue exist worldwide.

Of its many supreme editors throughout the decades, one of the most famous is Diana Vreeland, who headed up the magazine in the 1960s. Vreeland brought a new wave of liberalism and revolution to the magazine, reflecting the social climate of the sixties–especially amongst young people.

Another key figure in the history of Vogue is a Grace Coddington, one of the most influential creative directors to ever work with the magazine. Many of Vogue‘s most memorable photographs and spreads were executed under the keen eye of Coddington.

The allure of Vogue Magazine has long captured readers. In 2009, the documentary The September Issue was released to widespread acclaim. As its title suggests, the film follows in-depth the process of creating the bible-like September issue of Vogue, and the various people that go into its production.

To this day, the iconic magazine ceaselessly grabs attention with its creative styling, cutting edge covers stars, and top-notch photography.Editor-in-chief Anna Wintour once said, “To be in Vogue has to mean something. It’s an endorsement. It’s a validation.”

Further reading on the famous magazine:

Grace: A Memoir, by Grace Coddington

Vogue, The Covers, by Dodie Kazanjian and Hamish Bowles

In Vogue: An Illustrated History of the World’s Most Famous Fashion Magazine, by Alberto Olivia, Norberto Angeletti, and Anna Wintour

Sources:

https://www.condenast.ru/en/portfolio/magazines/vogue/history/

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